I'm Fernando Serrano Baccarelli
Engineering Director specializing in AI-driven platforms and agentic solutions. Proven track record in building high-performing teams and delivering impactful technology, with hands-on experience designing and deploying AI Agents for conversational commerce and automation. Skilled in organizational design, process improvement, and product development, with deep expertise in modern AI stacks. I value efficiency, fairness, and simplicity in every project.
Some projects I have worked on
Lead a 20-person organization (3 managers, 17 ICs) for an AI-driven conversational commerce platform. Oversee Intelligent Marketing Campaigns, Customer Data Platform (CDP), and Human Agent Escalation.
Led customer-facing product teams for a conversational AI platform (WhatsApp, Facebook Messenger). Managed 20 engineers and managers, delivering products like Conversational Canvas Designer, Marketing Campaigns, and Human Agent Escalation.
Managed the "Turbo" 10-minute grocery delivery project, leading teams across Mexico and Brazil. Unified codebases, integrated acquired companies, and launched new operations. Oversaw 3 cross-functional teams (backend, frontend, mobile, QA).
Grew and led teams for Pricing, Taxes, Payments, and Core Backend. Managed up to 8 engineers and 1 PM, delivering new pricing models and global tax solutions. Led integration with new payment processors and managed backend architecture, including authentication and user management.
Supported post-acquisition integration, migrating features from a LatAm company into the Eventbrite platform.
Key technologies: Python, Backbone.jsProcess engineer in the healthcare sector, focused on process definition and ERP configuration. Led requirements gathering, process design, user training, and supplier negotiations. Promoted agile methodologies and developed custom software solutions.
Promoted from software developer to project and tech lead for a 5-person team. Managed project estimation, task assignment, code review, performance assessments, and software development.
Ensured software quality across multiple projects and teams, gaining broad experience in the software development lifecycle.
Always learning something new
The core courses in an MBA program cover various areas of business such as accounting, applied statistics, business communication, business ethics, business law, finance, managerial economics, management, entrepreneurship, marketing and operations in a manner most relevant to management analysis and strategy.
An interdisciplinary field of engineering and engineering management that focuses on how to design and manage complex systems over their life cycles. At its core, systems engineering utilizes systems thinking principles to organize this body of knowledge. Issues, such as: requirements engineering, reliability, logistics, coordination of different teams, testing and evaluation, maintainability and many other disciplines necessary for successful system development, design, implementation, and ultimate decommission, all become more difficult when dealing with large or complex projects. Systems engineering deals with work-processes, optimization methods, and risk management tools in such projects. It overlaps technical and human-centered disciplines such as industrial, mechanical, manufacturing, control, software and electrical engineering, cybernetics, organizational studies and project management. Systems engineering ensures that all likely aspects of a project or system are considered, and integrated into a whole.
In continuous improvement process
Strategic planning
Project Managment
Agile methodologies
Coaching and mentoring
Architecture
Software development
Extra data
U.S. VISA up to date
Spanish and English
Sports: Soccer and snowboarding
Hope to see you again!
Email: nandosb@gmail.com
Phone number: (+54) 9261 364 2406